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The home care market

Investing in the home care market presents a remarkable opportunity for people seeking a profitable business venture where they can truly make a meaningful impact.

With a rapidly ageing population, increasing rates of chronic illnesses, and a strong governmental push towards independent living, the demand for high-quality home care services is soaring across the UK.

Prestige Nursing & Care offers a proven franchise business model, comprehensive support, and a commitment to excellence. By joining our franchise network, you can make a meaningful impact in your community while capitalising on the growing need for compassionate and professional home care services.

Discover the potential of this thriving industry and take the first step towards a fulfilling and successful franchise ownership with Prestige Nursing & Care.

The UK home care sector

The UK home care market is experiencing significant growth, driven by the rising demand for services to care for an ageing population. As of the most recent estimates, the UK domiciliary care market generated £5.5 billion in revenue in 2023¹. This indicates that industry revenue has grown at a compound annual growth rate (CAGR) of 1.6% over the past five years².

It’s clear that requests for care have increased, driven by an ageing population and the growing prevalence of disabilities among adults. This growth is indicative of the increasing reliance on home care services as the population ages and public sector healthcare services face mounting pressure. This market’s expansion highlights a lucrative opportunity for potential buyers in the home care sector.

Why invest in home care?

Rapidly growing older population

In the UK, the demographic of people over 65 is expanding at an unprecedented rate. By 2024, over 20% of the population will be 65 or older³, surpassing the number of those under 15. This significant increase is projected to outpace the growth of the working population by more than five times. The life expectancy for women in the UK is projected to reach approximately 85.3 years by 2030. This reflects the broader trend of increasing life expectancy due to advancements in healthcare and improved living standards, and so the need for daily assistance due to age-related conditions is on the rise.

Increasing dementia rates

Dementia is now the leading cause of disability in later life in the UK, surpassing cancer, cardiovascular diseases, and strokes. Currently, one in six individuals over 80 is affected by dementia. The number of people living with dementia in the UK, now at 850,000, is expected to exceed one million by 2025 and double to two million by 20514. Many people with dementia remain at home, relying on family and spouses, but they often require additional specialist care. Prestige Nursing & Care is dedicated to providing high-quality, specialised dementia care to meet this growing need.

Promoting independent living

Government policies are increasingly focused on promoting independent living, encouraging care to be provided at home. However, families may not always be available or capable of offering the necessary support. Prestige Nursing & Care offers a trusted and valuable solution to ensure that individuals receive the support they need to live independently at home.

Rising demand for services

The combination of an ageing population, increasing rates of dementia, and government initiatives to promote home care have led to a surge in demand for home care services. This growing need is placing a strain on public sector healthcare services, thereby increasing the demand for private care solutions. The home care market, currently valued at £9.5 billion, is set to grow significantly to meet this unprecedented demand. Investing in Prestige Nursing & Care means being part of a sector poised for substantial growth and impact.

Join an expert home care franchise business

With nearly 80 years of industry excellence, we bring unparalleled expertise and key skills to propel your success. Start your own home care franchise with Prestige Nursing & Care and become part of the legacy that has been setting standards for eight decades.

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1, 2 – (2021, May 25). Domiciliary Care in the UK – Market Size, Industry Analysis, Trends and Forecasts.

https://www.ibisworld.com/united-kingdom/market-research-reports/domiciliary-care-industry/

3 – How the population of England is projected to age

https://www.ons.gov.uk/peoplepopulationandcommunity/populationandmigration/populationprojections/compendium/subnationalpopulationprojectionssupplementaryanalysis/2014basedprojections/howthepopulationofenglandisprojectedtoage

4 – Facts for the media about dementia

https://www.alzheimers.org.uk/about-us/news-and-media/facts-media

5 – Past and projected period and cohort life tables: 2020-based, UK, 1981 to 2070

https://www.ons.gov.uk/peoplepopulationandcommunity/birthsdeathsandmarriages/lifeexpectancies/bulletins/pastandprojecteddatafromtheperiodandcohortlifetables/2020baseduk1981to2070

We are here to take your call and will provide impartial support and guidance – contact our friendly care experts today to discuss your care needs.


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